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Brits Remain Skeptical About ‘Beauty Foods’

Maybe because they are not interested in keeping up appearances.

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By: TOM BRANNA

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Antioxidants in their yorkshire pudding? No thanks, say most Brits. Despite being heralded as the future of personal care, so-called ‘beauty foods’ are not yet the worldwide phenomenon that manufacturers had hoped they would become, according to Mark Whalley, consumer markets analyst at Datamonitor and author of Opportunities in Heart Health: Consumer AttitudesBehaviors. Beauty foods, also commonly referred to as “nutricosmetics,” look to incorporate appearance benefits such a...

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